Redirecting URLs to another domain has also been suggested as a way out of the Penguin penalty. The idea was that if the links were poisoned, taking down the page and redirecting all links to that page to another domain would remove the penalty from the
site.
Another way redirects were exploited was as part of a link baiting and viral link campaign. An SEO creates content that generate an incredible amount of links. When the viral link campaign was over, the old school SEO would redirect all the thousands of
inbound links to a product page to help that page rank better.