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What Didnt Happen - And Why - To Radio During The Pandemic.

Posted: 08 Jun 2022 02:20 AM PDT https://www.insideradio.com/free/what-didn-t-happen-and-why-to-radio-during-the-pandemic/article_f48533ee-e706-11ec-bc6d-9f9099aca36e.html

Local advertisers will up their radio ad spend by 5.4% in 2022, according
to a just-released forecast from Borrell Associates. That is the third
highest growth rate among traditional media channels, trailing only local
TV stations (+12.3%) and telemarketing (+8.7%).…
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Borrell Forecast Shows Big Variances In Ad Growth Rates For 2022.

Posted: 08 Jun 2022 02:10 AM PDT https://www.insideradio.com/free/borrell-forecast-shows-big-variances-in-ad-growth-rates-for-2022/article_d573f530-e706-11ec-83b8-3bd94a227052.html

Local advertising is forecast to increase 7.6% year-over-year in 2022 as
the ad industry settles into something like normalcy following two years of massive disruptions caused by the pandemic. This marks an elevated growth
rate compared to both years that…
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ZoneCasting Field Tests Sharpen Attacks On Potential Impact Of
Booster-Based Technology.

Posted: 08 Jun 2022 02:00 AM PDT https://www.insideradio.com/free/zonecasting-field-tests-sharpen-attacks-on-potential-impact-of-booster-based-technology/article_b8836a00-e706-11ec-8777-0fc89fb4a11f.html

The NAB says it approached a proposal to use FM boosters to create zoned geotargeted programming with an “open mind.” But after studying the ZoneCasting technology developed by GeoBroadcast Solutions, the trade group says the costs to consumers “far outweigh”…
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Does Music Taste Align With Personality? A New Study Says So.

Posted: 08 Jun 2022 01:50 AM PDT https://www.insideradio.com/free/does-music-taste-align-with-personality-a-new-study-says-so/article_95c2e6bc-e706-11ec-8e0c-ff3fafb1fbb6.html

It turns out the songs your station is playing aren't just what listeners
want to hear: those songs also help define who they are, personality-wise.
A study conducted among participants from over 50 countries and six
continents shows how songs…
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Hows The Ad Campaign Working? The Clients Answer Is Now Part Of Marketrons
REV Platform.

Posted: 08 Jun 2022 01:40 AM PDT https://www.insideradio.com/free/how-s-the-ad-campaign-working-the-client-s-answer-is-now-part-of-marketron/article_78da7790-e706-11ec-9d01-c3458fa6fcea.html

The advertising software provider Marketron is adding new post-campaign analysis tools to its revenue management system. Its REV platform is adding
a new Campaign Analysis tool to show the delivery of linear campaigns. That includes performance in “near-real time” to…
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EMF Posts Double-Digit Drop In Streaming Sessions In April.

Posted: 08 Jun 2022 01:30 AM PDT https://www.insideradio.com/free/emf-posts-double-digit-drop-in-streaming-sessions-in-april/article_5b4255fe-e706-11ec-b466-eb7bd167e8fa.html

After a month of streaming session increases from most of the top ten
rankers in Triton Digital’s Streaming Metrics Monthly Ranker, several radio groups saw drops in April. The biggest decrease in Average Active Sessions (AAS) was Educational Media Foundation,…
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Radio Milwaukee Urban Alternative HYFIN Finalizes Lineup, Following
Juneteenth Launch.

Posted: 08 Jun 2022 01:20 AM PDT https://www.insideradio.com/free/radio-milwaukee-urban-alternative-hyfin-finalizes-lineup-following-juneteenth-launch/article_3fda4204-e706-11ec-afe9-174e975b049d.html

HYFIN, the new urban alternative format debuting June 19 on Radio
Milwaukee's WYMS-FM HD2 channel and simulcast on 88.9 daily 9am-3pm,
announced its on-air lineup beginning July 4, following 13 days of mostly-unhosted music programming. Element Everest-Blanks, one of the…
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GroupMs Measurement Roadmap Spells Out Expectations For Alternate Providers.

Posted: 08 Jun 2022 01:10 AM PDT https://www.insideradio.com/free/groupm-s-measurement-roadmap-spells-out-expectations-for-alternate-providers/article_107c3076-e706-11ec-a630-a3d943d749d2.html

As the TV industry experiments with alternate measurement providers to
bridge the gap between linear and cross-platform viewing, GroupM has
published a roadmap for audience measurement providers. The ad agency giant says its goal is to help drive the industry…
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Radio Veteran Bernie Barker Dies At 81.

Posted: 08 Jun 2022 01:00 AM PDT https://www.insideradio.com/free/radio-veteran-bernie-barker-dies-at-81/article_f29ec898-e705-11ec-969b-ef442ddc3aec.html

Bernie Barker, former GM for Bahakel Communications’ Chattanooga, TN, cluster, died Monday, June 6, two years after being diagnosed with
pancreatic cancer. Barker’s wife, Jackie, announced his passing on
Facebook. Barker retired in 2021 after a 60-year radio career that…
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