XPost: alt.radio.broadcasting

RadioInsight

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February 2022 (2/3 - 3/2) Nielsen Audio Ratings Day 2: Record Breaking
Monthly For WOMC

Posted: 22 Mar 2022 02:00 PM PDT https://radioinsight.com/headlines/221669/february-2022-2-3-3-2-nielsen-audio-ratings-day-2-record-breaking-monthly-for-womc/


Nielsen Audio has released Day 2 of its monthly four day sweep of ratings
in PPM markets.

Todays releases include Washington DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa/St. Petersburg, Denver, Baltimore,
and St. Louis.

All the numbers can be found at RadioInsight.com/Ratings.


Public News/Talk 88.5 WAMU-FM expands its Washington DC market lead to
nearly three share points as it rises 9.6 to 10.8. Howard University Adult
RB 96.3 WHUR rises 8.0 to 8.1 for second. iHeartMedia AC 97.1 WASH holds
steady at a 7.5 share. Hubbard News 103.5 WTOP slips to fourth down 8.0 to
7.3. iHeartMedia CHR Hot 99.5 WIHT is well behind in fifth as it trends up
3.9 4.3 4.7.

Trending up in Washington are iHeartMedia Country 98.7 WMZQ (2.2 2.3 3.0)
and Audacy Hip Hop 95.5 WPGC (2.6 2.8 3.2). Trending downward is Radio
One Adult RB Majic 102.3/92.7 WMMJ/WDCJ (4.7 4.1 3.9).

Beasley Classic Hits 105.7 WROR surges back to the Boston market lead with
a 6.1 6.9 8.4 jump. Audacy AC Magic 106.7 WMJX takes second down 6.8 to
6.7. iHeartMedia CHR Kiss 108 WXKS-FM jumps 4.7 5.5 6.6 for third.
Beasleys 98.5 The Sports Hub WBZ-FM falls out of first with the end of the
NFL season down 8.3 to 6.3. iHeartMedia News 1030 WBZ places fifth 6.4 to
6.2.

Trending up in Boston are Public News/Talk 90.9 WBUR (3.0 3.9 4.3),
Beasley Country 102.5 WKLB (3.5 4.0 4.1), Audacy Hot AC Mix 104.1 WWBX
(1.8 2.2 2.6) and iHeartMedia Country 101.7 The Bull WBWL (1.7 1.8 2.5).

Cox Soft AC Easy 93.1 WFEZ holds onto the Miami lead with an 8.3 to 9.1
gain. Co-owned Adult RB Hot 105 WHQT rises 8.0 to 8.2. Audacy AC 101.5
Lite-FM WLYF moves up to third 5.1 to 5.7. SBS Spanish Oldies Zeta 92.3
WCMQ dips 5.6 to 5.3. Univision Spanish AC Amor 107.5 WAMR is fifth 5.3 to
5.1.

After shifting from 90s Hits to Hot AC in the second week of the month, iHeartMedias 93.9 MIA WMIA-FM holds steady at a 1.6 share.

Bonneville News/Talk 97.3 KIRO-FM leads Seattle with a 6.6 6.9 7.4 upward trend. In its first month under its new Northwest News Radio and KNWN call letters, the former 1000 KOMO/97.7 KOMO-FM rises to second 5.2 to 5.7.
Hubbard AC Warm 106.9 KRWM dips to third 5.9 to 5.5. iHeartMedia Classic
Rock 102.5 KZOK is fourth 5.6 to 5.5. Public News/Talk 94.9 KUOW-FM slips
5.7 to 5.3.

After dropping its Hip Hop format to redirect listeners to CHR Hits 106.1
KBKS halfway through the monthly, iHeartMedias 93.3 KUBE rises 1.7 to 1.8.
KBKS itself dips 3.1 to 2.8. In its final monthly before gaining the FM simulcast, iHeartMedia Sports 950 KJR falls 1.6 to 0.9, while Bonnevilles Seattle Sports 710 KIRO trends down 3.2 2.8 1.9.

Trending up in Seattle: Audacy Rock 99.9 KISW (4.5 5.0 5.1), iHeartMedia Classic Hits 95.7 The Jet KJR-FM (3.8 4.9 5.0), Hubbard Country 98.9 The
Bull KNUC (1.9 2.6 3.5), and Audacy Rhythmic AC Hot 103.7 KHTP (2.0 2.7 2.9). Trending down is AAA 90.3 KEXP (4.3 3.3 2.5).

Audacy Classic Hits 104.3 WOMC surges up 5.6 7.8 8.3 to expand its
Detroit market lead. Ratings Expert Chris Huff notes this is the largest
share in station history. iHeartMedia AC 100.3 WNIC takes second down 6.7
to 6.6. iHeart Adult RB Mix 92.3 WMXD holds steady at a 6.4. Audacy News
950 WWJ is fourth 6.2 to 6.1. Beasley Media Classic Rock 94.7 WCSX dips 6.2
to 5.9.

On the rise in Detroit are iHeartMedia CHR Channel 95.5 WKQI (3.8 4.7
4.9), Beasley Classic Hip Hop 105.1 The Bounce WMGC (4.0 4.3 4.6), and
Audacy Country 99.5 WYCD (2.4 2.9 4.1).

iHeartMedia AC 99.9 KEZ KESZ leads Phoenix despite falling 8.4 to 6.5.
Public News/Talk 91.5 KJZZ is off slightly from its record breaking January
6.5 to 6.3. iHeartMedia Conservative Talk 550 KFYI dips 5.7 to 5.4. Hubbard Classic Rock 100.7 KSLX is off 4.8 to 4.6. iHeartMedia Variety Hits 95.5
The Mountain KYOT rises 4.2 to 4.3.

Audacy Classic Hits 94.5 KOOL-FM trends up 2.9 3.2 3.6, while Sierra H Rhythmic Oldies Mega 104.3 rises 1.7 2.0 2.4 with what Huff notes is its highest since January 2015.

Hubbard Hot AC KS95 KSTP-FM continues its dominance in the Minneapolis/St.
Paul market despite dipping 10.6 to 10.1. Public News/Talk 91.1 KNOW-FM is
in second down 7.4 to 6.6. iHeartMedia Classic Hits Kool 108 KQQL drops 6.2
to 5.7. Cumulus Rock 93X KXXR places fourth 5.5 to 5.6. iHeartMedia
AAA/Modern AC Cities 97 KTCZ surges up 3-2 3.9 5.2 to tie for fifth with Audacy Variety Hits 104.1 Jack-FM KZJK (down 5.4 to 5.2).

On the upswing in Minneapolis: iHeartMedia Country K102 KEEY (3.9 4.4
4.9) and Conservative Talk 1130 KTLK (2.6 3.0 3.2). Trending down is
Audacy Country 102.9 The Wolf (2.5 2.2 1.9).

Audacy Classic Hits Sunny 98.1 KXSN leads San Diego 8.2 to 8.1. Public News/Talk 89.5 KPBS-FM is second 6.6 to 6.3. LM San Diego Rhythmic AC Magic 92.5 XHRM slips to third 6.7 to 6.0. Six stations tie for fourth in San
Diego: Audacys duo of Country 103.7 KSON (4.2 to 4.4) and AC 96.5 KYXY (4.7
to 4.4) and the iHeartMedia quartet or CHR Channel 93.3 KHTS-FM (steady at 4.4), Hot AC My 94.1 KMYI (4.0 to 4.4), Classic Rock 101.5 KGB-FM (4.3 to
4.4), and Rock 105.3 KIOZ (4.9 to 4.4).

LM San Diegos 91X XETRA-FM uses its 40th anniversary playlist rundown and subsequent flip to Classic Alternative to jump up 1.9 to 2.8. Audacys Alt
94.9 KBZT slightly dips 2.2 to 1.9.

Cox Soft AC 105.5 WDUV leads Tampa as usual up 8.1 to 8.6. Radio Training Network Christian AC The Joy-FM 91.5 WCIE places second 6.9 to 6.7. Cox
Classic Rock 107.3 The Eagle WXGL jumps up to third 3.9 to 5.4. iHeartMedia
AC Mix 100.7 WMTX slips 6.1 to 5.3, while sister 98 Rock WXTB moves 5.2 to
5.1.

Trending up in Tampa: iHeartMedias News/Talk 970 WFLA (2.7 3.3 4.4) and
CHR 93.3 WFLZ (2.9 3.2 3.6) along with Cox CHR Hot 101.5 WPOI (2.3 3.1
3.5) and Hot Talk 102.5 The Bone WHPT (2.9 3.2 3.6). Beasley Classic Hits Q105 WRBQ dips 5.7 to 4.4.

Audacy Classic Rock 99.5 The Mountain KQMT jumps up 4.6 5.4 6.6 to take
the Denver market lead. Bonneville Country 98.5 KYGO places second up 4.6
5.5 5.9. Audacy Hot AC Alice 105.9 KALC (5.9 to 5.7) and KSE Media Classic Hits Kool 105 KXKL (5.5 to 5.7) tie for third. Bonneville AC 101.1 KOSI
rises 5.3 to 5.6 to place fifth.

Trending up in Denver are KSE Media Hot AC Mix 100 KIMN (3.2 4.3 4.6), Entravision Spanish Adult Hits Jose 92.1 KJMN (2.8 3.3 3.6), and
iHeartMedia Conservative Talk Freedom 93.7 760 KDFD (1.4 1.9 2.3). Moving down are Classical 88.1 KVOD (4.2 3.6 3.1) and iHeartMedia
News/Talk/Sports 850/94.1 KOA (3.8 3.3 2.6).

Radio One Adult RB Magic 95.9 WWIN-FM regains the Baltimore market lead up
7.4 to 8.6. Audacy AC Todays 101.9 WLIF is up 6.8 to 8.0. iHeartMedia
Variety Hits 102.7 Jack-FM WQSR falls from first to third down 7.9 to 7.4. iHeart Country 93.1 WPOC holds at a 6.2 share. Audacy Hot AC Mix 106.5 WWMX rebounds up 3.2 to 5.2 to gain fifth place.

Hubbard Classic Rock 94.7 KSHE retains its St. Louis lead up 8.5 to 8.6.
Audacy AC 102.5 KEZK rises 7.0 to 7.5. Hubbard Alternative 105.7 The Point
KPNT holds steady at a 7.2 share, while sister Variety Hits 106.5 The Arch
WARH jumps to fourth 5.2 6.0 7.1. Audacy Adult RB 96.3 The Lou WFUN-FM is steady at a 6.9 share.

iHeartMedia Country 93.7 The Bull KSD-FM goes on a roller coaster moving
5.6 8.2 5.4. Hubbards Country 92.3 WIL jumps up 4.4 4.6 5.7. Also
trending up are iHeartMedia Classic Hits 103.3 KLOU (5.0 5.7 6.7), Audacy
Hip Hop Hot 104.1 WHHL (1.9 2.8 3.3) and AAA 88.1 KDHX (1.7 2.3 2.8). Gateway Creative Broadcasting Christian AC 99.1 Joy-FM KJLY falls 9.0 7.8
6.3.

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Kelsey Schuler Joins WZZK As APD/MD/Afternoon Host

Posted: 22 Mar 2022 11:19 AM PDT https://radioinsight.com/headlines/221674/kelsey-schuler-joins-wzzk-as-apd-md-afternoon-host/


SummitMedia Country 104.7 WZZK Birmingham has announced the addition of
Kelsey Schuler as Assistant Program Director, Music Director, and afternoon host.

Schuler, who will use the Kelsey K moniker on-air, joins the company from
Alpha Media Country 97.9 KGNC-FM Amarillo TX, where she was Music Director, Digital Content Director and midday host for the past year. She previously spent six years at Cumulus Atlanta where she rose from an intern to
producer of the syndicated Adam Bomb Show to production and programming assistant as well as fill-in host at 99.7 WWWQ and 101.5 WKHX.

She fills the afternoon slot and portion of the programming duties that had been held by Lance Tidwell until his exit last November after seven months
as PD/afternoon host.

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Which Comes First? The Station or the Music?

Posted: 22 Mar 2022 10:00 AM PDT https://radioinsight.com/blogs/221089/which-comes-first-the-station-or-the-music/


With so many current-based formats looking to program their way out of
their current doldrums, there is the question of what leads Top 40, or
Country, or any other format, out of a morass. Is it better product? Is it radio stations making better use of the product?

Ron Gerber is host of the syndicated “Crap from the Past,” based out of non-comm KFAI Minneapolis, a specialty show that is particularly resonant
with Ross On Radio readers. Recently, he found himself in a group
discussion about the recent documentaries about New York’s WLIR and Z100
and their impact in driving the early ‘80s new wave and CHR explosions respectively.

“I think both movies fail to address a fundamental reason for WLIR and Z100’s success. In the early ‘80s, the music released by the major labels was extraordinary. 1983 was a banner year for pop, much like 1967. All a station had to do in the early ‘80s was play what the majors offered, and they would sound remarkable on the air.”

I have some thoughts on this.

The Top 40 doldrums of 1980-82 never had to happen. In 1979, the apex of
disco, the earliest new wave breakthroughs, and the continued strength of corporate rock made for one great summer of hit and almost-hit music. Then
the disco backlash (really an R&B backlash) took hold, and to a lesser
degree, the rush to bring new wave to Top 40 slowed until the arrival of
MTV. 

Hit music sounded better on U.K. radio, when I could hear it. Disco never disappeared. New wave was mainstream. “Going Underground” by the Jam was mainstream hit music. It was only underground in the U.S.

Hit music sounded better in Canada, where new wave was also embraced more
fully by both Top 40 and Rock radio. In Toronto in 1981, there was a Top 40 station that leaned rock (CHUM), one that leaned AC like most of its
American counterparts (CFTR), and then there was nearby CKOC Hamilton,
which played both “Rapper’s Delight” and Squeeze’s “Another Nail in My
Heart.” CKGM Montreal had a similar formula but often with entirely
different records. They were a station I wish I could have heard more.

1980 was an uneven year for Top 40 format. Heritage AMs finally gave up.
Many of the FMs evolved to either Album Rock or AC. But 1980 is one of my favorite years for pop music. It could have been awesome if those songs
were what American radio played. And what was happening in Canada and the
U.K., proved that we were missing hit records, not just my obscure record
geek faves.

On the stations that did play it all, the comeback started early.

WXKS-FM (Kiss 108) Boston evolved from disco to Urban, but kept going for
the next few years, becoming the hippest top 40 in America. Kiss 108 was
the place where R&B crossovers never stopped crossing over, but it was also
the station where “Watch Your Step” by Elvis Costello went Top 10, without being played on any other CHR.

KFRC San Francisco made the decision in 1980 not to continue on the road to
AC. It was aggressive on R&B crossovers, as well, but also stayed away from
a lot of the AC-leaning product, and doubled down on personality and
promotion. KFRC typically had three contests going at once. Jocks spoke
over almost every intro. (There was one sweeper an hour.) In 1981-82, it
was a reminder that Top 40 didn’t have to sound like it did almost
everywhere else.

WCAU-FM Philadelphia got attention for being all-current and for Mike Joseph’s “Hot Hits” presentation, but by being sales-based, it was also playing the R&B crossover hits in 1981-82. WCAU-FM was where you heard “Apache” by the Sugarhill Gang as a current (along with plenty of AC on the other side). WCAU begat WBBM-FM (B96), which proved that the R&B hits
worked even in Chicago. By 1982, it was the seed station for CBS Radio’s other “Hitradio” outlets and thus for dozens of similar stations.

(Update) WBZZ (B94) Pittsburgh should have been on my original list, when
this article was published on March 10. Im adding it a few days later.
Prompted by the success of Dan Vallies WEZB (B97) New Orleans, B94 went
against AOR/CHR hybrid WXKX (96KX) and proved that Mainstream Top 40 still worked, even in what was then thought to be a rock market (and did so about nine months before the B96/WLS battle).

WINZ (I95) Miami and KKBQ (79Q) Houston shared a music consultant in John Hartman who moved boldly with both currents (R&B crossovers and new wave reaction titles) and gold. I followed I95 in the trades, but I had 79Q’s listen line when it debuted in summer ’82. KKBQ’s success on AM, and the subsequent launch of 93Q in a market that had been briefly without Top 40,
was a catalyst for the CHR land rush that took place in 1983.

In Los Angeles, the station that played it all was KIQQ, with a broad,
quirky mix that included crossovers from new wave KROQ, but plenty of early ‘80s AC as well. When KIIS-FM relaunched with Rick Dees in 1982, it shifted from a Kiss 108-like format to Hot AC. But over the next year, KIIS opened
up its music, began to embrace R&B again, and quickly upstaged KIQQ. Soon
KIIS was one of the protagonists in the CHR comeback. (The KIIS game plan
was very similar to what sister KHKS Dallas did when it helped revive CHR
in 1984-85 during the next near-extinction period for the format.)

It might seem strange that I haven’t talked about MTV yet. MTV did help programmers in 1982-83 realize that new wave music was hit music, just as
it was in the U.K. and Canada, and not only college radio or KROQ music.
But stations like Kiss 108 and 79Q already knew this. And they played the
R&B crossovers that MTV famously would not. 

Z100’s music in its first few years with Michael Ellis as MD was indeed great—both Z100 and rival WPLJ played lots of R&B crossovers that never became hits to the same magnitude anywhere else. By Shannon tapping into
this for New York, Z100 was in the tradition of WABC, but also stations
like CKLW Detroit, WPGC Washington, and numerous secondary Southern
markets. (Being the pop station that played R&B was also part of WPLJs game plan from the outset.)

What the Top 40 format tended to take from Z100, however, was probably more presentational than musical. Scott Shannon’s WRBQ (Q105) was another
example of CHR flourishing in the doldrums, but it wasn’t as contrarian musically as some of the stations mentioned here. Q105 and Z100 helped
spread the Morning Zoo template and Shannon’s hot-rocking, flame-throwing showmanship. (79Q and 93Q helped spread the Morning Zoo as well.)

By the time Z100 launched, the hole to be the only Top 40 in a market had pretty much closed, including in New York. As it turned out, there was room
for both Z100 and WPLJ. If stations like WCAU (and KHTR St. Louis) and KIIS
had encouraged stations to grab the Top 40 franchise in 1982-83, Z100 emboldened a new generation of challengers in 1984-85.

I asked readers for their most influential stations of that era, not necessarily limited to music. There’s a long thread on my Facebook page.

Is there hit music hiding in plain sight now like there was between 1980
and 1983? I manage to find songs for my CHR playlist, Big Hits Energy,
every week. Some are songs I pluck from the ether, but some are already
hits at Alternative, Hip-Hop/R&B or Active Rock. Others are already hits elsewhere in the world. CHR in the U.K. has its own issues, but dance music
has kept the format’s energy level up. CHR tends to acknowledge one dance record at a time, but there’s always more available, and with most stations playing so few records, there are plenty more slots for all sorts of hits.

Are there more hits waiting to be harvested from TikTok and streaming
overall? Yes, although I continue to emphasize that streaming shouldn’t be the only place that radio and labels look. Like MTV in the mid-‘80s, there will be a lot of songs that will never cross to radio. (Remember “That’s The Way That It Is” by Uriah Heap?)

Right now, the stations that make the boldest decisions with the music available to them are success stories, but they tend to be in medium and smaller markets, not in Boston, Philadelphia, and Houston. (San Francisco,
with two of the most aggressive large-market CHRs is a happy exception.) Current-based formats now have challenges that didn’t exist in 1980-82, but if there is going to be a comeback, it will start with stations being more aggressive with the music already available to them.



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Audacy To Acquire WAMO

Posted: 22 Mar 2022 07:07 AM PDT https://radioinsight.com/headlines/221654/audacy-to-acquire-wamo/


Audacy has announced it will acquire the the intellectual property of Hip
Hop WAMO 107.3 660 WAMO Wilkinsburg/107.3 W297BU Pittsburgh from Martz Communications Group while operating the stations via LMA starting Monday, April 4.

Audacy had previously begun operating Martz 100.1 W261DU Pittsburgh via LMA
in October 2020 to rebroadcast News/Talk 1020 KDKA. At that time WAMOs Hip
Hop programming moved from W261DU to W297BU.

The WAMO brand has much heritage in Pittsburgh first on 860 and 105.9 and
then 106.7 from 1956 until their 2010 sale to Catholic operator Saint
Joseph Missions. Martz would resurrect the call letters and format the following year on 660 and then adding the translators.

WAMO will join an Audacy Pittsburgh cluster that includes KDKA, Sports 93.7
The Fan KDKA-FM, Hot AC 100.7 Star WBZZ, and Country Y108 107.9 WDSY.

Audacy today announced an agreement to acquire the WAMO format in
Pittsburgh from Martz Communications Group. In connection with the
agreement, Audacy will provide programming to WAMO-AM (660) and its FM translator (107.3) pursuant to a local marketing agreement beginning April
4.

WAMO is Pittsburghs home for hip-hop and the only Urban station in the
market, featuring some of today’s biggest RB artists like Drake, Sza,
Latto, Kanye West, Lil Nas X, Big Sean, Doja Cat and more. The station has
a long heritage of super serving the African American community and has
played a pivotal role in providing content in the moments that matter to
the African American community in Pittsburgh.

“There are very few brands that have been as influential in the city of Pittsburgh as WAMO and I cannot express our level of excitement to welcome
such a great radio station and the terrific staff to the Audacy Pittsburgh family,” said Michael Spacciapolli, Senior Vice President and Market
Manager, Audacy Pittsburgh. “We will bring scale and leadership in the
urban format, while continuing WAMO’s mission of celebrating cultural diversity and commitment to promoting quality diverse music, community
support, fan engagement, and local and national news.”

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Bill Lacy To Retire From Mornings At WHTT-FM Buffalo

Posted: 22 Mar 2022 06:59 AM PDT https://radioinsight.com/headlines/221650/bill-lacy-to-retire-from-mornings-at-whtt-fm-buffalo/


Bill Lacy has announced he will end a 50 year radio career mostly in his
native Buffalo NY, when he retires from mornings at Cumulus Medias Classic
Hits 104.1 WHTT-FM Buffalo on May 27.

Lacy has been with WHTT since 2002, which followed a twenty-one year run at
930 WBEN Buffalo including hosting mornings from 1984 to 2001. He began his radio career in 1970 at 92.9 WBUF and then 96.1 WBNY. He would make stops
at WESB Bradford PA, WWSE-FM Jamestown, WWYN and WRIE Erie, and WHAM
Rochester prior to joining WBEN as 10am-12pm host in 1980.

Cumulus Buffalo’s Classic Hits 104.1 radio host Bill Lacy, one of Buffalos longest running morning personalities, has announced his retirement from
radio after a 50-year career. Lacy has anchored the Classic Hits 104.1
morning show since joining the station in April 2002. As host for the past
20 years, Bill has achieved consistent ratings success, entertained
thousands of Western New Yorkers daily, hosted countless events and has
been an integral part of Classic Hits 104.1.

 

Lacys radio career spans more than 50 years starting in Buffalo at WBUF in 1970, with early stops in Rochester, Bradford and Jamestown, PA, and then
an extended morning run at WRIE in Erie, PA. He returned to his hometown in 1980, when he arrived at WBEN. Lacy made the move to mornings in 1984,
taking over the WBEN morning show from Jeff Kaye, and launching a
celebrated 16-year run that would be followed by another 20 years at WHTT, making him one of Buffalos longest-running morning hosts. During his five decades of broadcasting, there isnt much that Lacy hasnt done live shows
from Super Bowls, hosting an on-air wedding, serving as emcee for charity events like The Ride for Roswell and interviewing everyone from governors
to Buffalo Bills stars to music icons like Aretha Franklin all with his trademark easygoing style and subtle wit.

 

Lacy remarked: Radio gave me the opportunity to meet and talk with some
people I ordinarily would never have had the opportunity to meet, and to
take part in some great adventures. Thanks for allowing me into your homes, cars, and workplaces over all these years. I hope I was good company. I
must confess, I am a bit worried about the financial aspects of retirement apparently Tom Brady ran out of money after six weeks.”

 

In 2014, his many achievements were recognized with his induction into the Buffalo Broadcasters Hall of Fame. Off the air, he is an avid golfer and
has been involved with the Boy Scouts of America for over 25 years.

 

Jim Riley, Vice President/Market Manager, Cumulus Buffalo, commented: “Hosting a morning show on a major station is a tough job and Bill has done it really well. There are a rare few broadcasters with the talent to stay
at the top of the game for almost 40 years and I feel very fortunate that I
got to work with one of them. Bill really is a Hall of Famer.”    

Joe Siragusa, Operations Manager, Cumulus Buffalo, added: Its been an
absolute pleasure to work with Bill for the last two decades. His professionalism and integrity are second to none. Weve achieved some great things together and had a ton of laughs along the way.    

 

Bill Lacys final show is scheduled for May 27th and a talent search is currently underway for new local morning host on Classic Hits 104.1.


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WCTB Rebrands As True Country

Posted: 22 Mar 2022 05:00 AM PDT https://radioinsight.com/headlines/221542/wctb-rebrands-as-true-country/


Mix Maine Media has rebranded Classic Country Cruisin Country 93.5 WCTB Fairfield ME as True Country 93.5.

No other programming changes accompany the rebranding. WCTB had retained
the Cruisin brand when it has flipped from Oldies to Classic Country in December 2018. The station features longtime Augusta market morning host
Randy McCoy in mornings.

The move is the second change this month after flipping Oldies Legacy 1160
WSKW Skowhegan to Sports last week.

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Eastlan To Add Ratings Services For Six New Markets

Posted: 22 Mar 2022 04:00 AM PDT https://radioinsight.com/headlines/221632/eastlan-to-add-ratings-services-for-six-new-markets/


Eastlan has announced it will begin providing ratings for six additional markets.

Eastlan will begin measuring listenership for Chico CA, Hot Springs AR,
Redding CA, San Angelo TX, Utica NY, and Waco TX.

Demand for neutral ratings that include all stations continue to drive
Eastlan Ratings into an expanded footprint. The six newest Eastlan markets include: Chico CA, Hot Springs AR, Redding CA, San Angelo TX, Utica NY and
Waco TX.

“Face it, it’s time to change”, remarked Ed Levine, President/CEO of Galaxy
Media in Syracuse and Utica/Rome NY. “Eastlan surveys more people and does
it for a fraction of the cost. Their research includes ALL stations. We’ve got to stop letting a vendor dictate to an entire industry. It’s insane and it’s just bad business!”

”We are very pleased at the rapidly increasing number of agencies and
brands who are now embracing Eastlan”, said Eastlan’s Mike Gould. “We are finding most buyers take very seriously their responsibility to have a
complete understanding of all stations in the markets in which they are investing their clients’ money.”

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