Technobarbarian wrote:
"Cracker Barrel CEO says brand isn't relevant and needs a new plan"
https://www.cbsnews.com/news/cracker-barrel-ceo-relevant-here-are-its- new-menu-items/
If this is really their idea of a new plan they have serious
problems.
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On top of that, the chain is planning on debuting some new locations
in fall 2025 that are about 15% smaller than its current restaurant
footprint, Masino noted.
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If they're going to downsize their footprint, they should also
downsize the logo, and call it Cracker Bucket.
--
bill
Theory don't mean squat if it don't work.
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