XPost: alt.survival, alt.fan.rush-limbaugh
Get Woke, Go Broke: Jaguar Sales Plunge Amid Woke Rebrand
British luxury car manufacturer Jaguar is teetering on the edge of
oblivion, grappling with a 97.5% plunge in global sales, the most
catastrophic decline in its storied history.
The culprit? Their “Reimagine” strategy, a headlong dive into the woke abyss that’s alienated their core clientele.
While other firms quietly dial back their DEI excesses, Jaguar doubled
down, unleashing a teaser ad showcasing “gender-fluid” models prancing around in outlandish, avant-garde garb. It’s a far cry from the sleek sophistication that once defined the brand, and the backlash has been ferocious.
The cars themselves are a pastel-colored fever dream, drenched in Miami-inspired hues like cotton-candy pink and seafoam green. Whether
Jaguar will deign to offer the market’s preferred colors, black, white, silver, or grey, remains a mystery, but their silence on the matter
speaks volumes.
These are the shades that dominate the high-end market, yet Jaguar seems content to thumb its nose at convention. The result is a lineup that
looks more like a Pride parade float than a symbol of British automotive prestige.
Jaguar’s reputation as the pinnacle of elegance has been obliterated, replaced by a futuristic aesthetic that’s split their fanbase down the middle. The Gateway Pundit previously reported on their ghastly concept
cars, which are now headed toward production, set to hit showrooms in
late 2025 and summer 2026.
The flagship GT is slated to start at a wallet-shattering $200,000, with
the rest of the lineup priced between $115,000 and $160,000. These are
not cars for the discerning elite but for the Instagram-addicted nouveau
riche.
The EVs have become a laughingstock on X, where users mercilessly roast
their garish designs and inflated price tags. Yet, Jaguar is stubbornly clinging to its vision. The company has axed production of its flagship
models, the XE, XF, E-Pace, I-Pace, and the beloved F-Type, leaving
dealers with dwindling inventory and cratering sales. This
scorched-earth pivot to an all-EV, ultra-luxury brand is proving to be a high-stakes gamble for the British automaker.
Jaguar’s executives are banking on capturing a younger, more diverse
global audience, but analysts are sounding the alarm. The ultra-luxury
market isn’t populated by Gen Z trendsetters; it’s the domain of
seasoned affluence, buyers who value heritage over hashtags.
Jaguar’s tone-deaf rebrand ignores this reality, chasing a demographic that’s more likely to splurge on crypto than a six-figure sedan. On
their investor-day call, the company triumphed a 110% spike in web
traffic, as if clicks translate to sales. It’s a desperate spin, and the market isn’t buying it.
The old adage “Go Woke, Get Broke” hangs over Jaguar like a storm cloud. Their embrace of identity politics and garish aesthetics is transforming
a once-revered brand into a cautionary tale. As they hemorrhage
customers and credibility, one wonders if Jaguar’s leadership will wake
up before the company careens off the cliff. For now, they’re flooring
the accelerator, pedal to the metal, straight into irrelevance.
https://www.thegatewaypundit.com/2025/07/go-woke-get-broke-jaguar-sales-plunge-amid/
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First we will destroy your identity. Then we will teach you your past
was evil. You will conclude yourself that your inheritance, your
homeland, your ancestors and your people are underserving of it all.
Then we will complete your dispossession and dissolve you into the final
phase of the Kalergi Plan.
‘The quiet that follows an exchange of missiles should not be mistaken
for peace. It is often the eye of the storm.’
https://www.globalgulag.us
--- SoupGate-Win32 v1.05
* Origin: fsxNet Usenet Gateway (21:1/5)