On 3/17/2024 3:34 AM, badgolferman wrote:
Apple has reached a $490 million settlement to resolve a class-action
lawsuit that alleged Chief Executive Tim Cook defrauded shareholders by concealing falling demand for iPhones in China.
It stemmed from Apple’s unexpected announcement on Jan. 2, 2019, that the iPhone maker would slash its quarterly revenue forecast by up to $9
billion, blaming U.S.-China trade tensions.
Cook had told investors on an Nov. 1, 2018, analyst call that although
Apple faced sales pressure in markets such as Brazil, India, Russia and Turkey, where currencies had weakened, “I would not put China in that category.”
Apple told suppliers a few days later to curb production.
The lowered revenue forecast was Apple’s first since the iPhone’s launch in
2007. Shares of Apple fell 10% the next day, wiping out $74 billion of
market value.
Apple and its lawyers did not immediately respond to requests for comment
on the ruling.
https://www.cnbc.com/2024/03/15/apple-reaches-490-million-settlement-over-tim-cooks-china-sales-comments-.html
What exactly did he say? Did he mean that the Chinese currency had not
weakened (which was true) and did he mean the the iPhone faced sales
pressure, but not because of the currency (also true)?
Apple has always faced sales pressure in China, for multiple reasons.
For a long time, there were no dual SIM iPhones, which greatly affected
sales, then Apple began selling dual SIM iPhones only in China (which is
still the case) but it happened very late.
There was the nationalistic issue regarding the U.S. in Huawei that
negatively affected iPhone sales since Apple is a U.S. company.
There is still the issue of the iPhone App store versus the plethora of
Android app stores, and the larger number of Chinese language apps for
Android.
In China, the iPhone is considered a luxury item, along the line of
Louis Vuitton bags and Hermès scarves. Regular Chinese citizens are more likely to buy a Xiamoi, OnePlus, or Oppo phone since their flagship
models are better, in some ways, than the flagship iPhones.
Finally, iMessage has no appeal in China where everyone uses WeChat, and
since most Chinese use Android devices where iMessage is not available.
--
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really do matter less than the opinions of experts. It's not
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