It hasn't been a completely trouble-free launch for the iPhone 15 for
Apple, and it looks as though there might be another problem to deal
with on one of the models: image retention or 'burn in' that leaves a
ghostly image on screen.
Image retention or 'burn in' has long been an issue with OLED panels,
and it happens when the screen contents stay static for a long time,
leaving a watermark of sorts. However, the latest OLED screens and
devices are able to minimize the risk of it happening, and it hasn't
been a major problem in recent years.
We've seen reports of image retention on Reddit, on X (formerly known
as Twitter), and on the official Apple community discussion forums. So
far the iPhone 15 Pro Max seems to be the only model affected, though
it's difficult to get an idea of just how widespread this issue is
becoming.
From the images that have been posted online, it looks as though the
burn in problem can happen with any screen: we've seen pictures of
ghostly keyboards and home screen icons staying in place on the
displays, for example.
A lot of users are reporting that Apple has replaced their units for
free, so if you are noticing the problem on your own iPhone 15 Pro Max,
your best course of action is to get in touch with Apple – either
through the official website or a local Apple Store – and ask about a replacement.
As yet, there's been no acknowledgement from Apple that this is
happening to the iPhone 15 Pro Max models. It's possible that just a
subset of these phone displays are affected, and that these can be
replaced relatively quickly.
Even if the problem doesn't end up being particularly widespread, it's
another issue that Apple and its suppliers could've done without. Apple recently acknowledged an overheating issue on the iPhone 15 Pro, which
a fix has been issued for, and there have also been reports of iPhones mysteriously shutting off overnight.
https://www.techradar.com/phones/iphone/some-iphone-15-pro-max-users-are-reporting-oled-screen-burn-in
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