On 2023-03-29 16:59, RJH wrote:
On 29 Mar 2023 at 9:27:22 PM, Alan <[email protected]> wrote:
I don't care either way.
Why do you think Apple spends millions advertising not anything important about the iPhone but the yellow color and the fancy new emoji instead?
Do you think Apple doesn't know the kind of people who buy Apple's iPhones?
Yes. And they divide their market (as good market researchers do) into
many demographics, segments and categories with overlapping interests.
Because: people are not monolithic. So, while the whole "yellow" thing
might not appeal to me or you, it will 1) Appeal to some people and 2)
cause others to re-visit the notion of upgrading their phone - not
necessarily to a yellow one.
So, because Apple is "an ungodly well managed business"[1], it carefully
rolls out marketing and sales campaigns to increase sales as it is duty
bound to itself and investors.
In the meantime the haters are going to raise a dog whistle over it
because they are all out of ammo everywhere else.
[1] Charlie Munger,
2022-02-16,
The Daily Journal’s annual shareholders meeting
--
“Donald Trump and his allies and supporters are a clear and present
danger to American democracy.”
- J Michael Luttig - 2022-06-16
- Former US appellate court judge (R) testifying to the January 6
committee
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