Gmail to enforce harsher rules in 2024 to keep spam from users'
inboxes
Google today is announcing a series of significant changes to how it
handles email from bulk senders in an effort to cut down on spam and
other unwanted emails. The company says that starting next year, bulk
senders will need to authenticate their emails, offer an easy way to unsubscribe and stay under a reported spam threshold.
The changes will impact any bulk sender, which Google defines as those
who send more than 5,000 messages to Gmail addresses in one day. That
could include virtually any business with a decently-sized mailing
list, from large retailers to big tech companies to even smaller
startups and B2C companies or newsletter writers looking to market
themselves through email messaging.
Google claims that it already leverages AI technology to stop more
than 99.9% of spam, phishing and malware from reaching users' inboxes,
and it blocks 15 billion unwanted emails per day. But as technology
improves, so must Google's defenses for its now 20-year-old email
system.
https://techcrunch.com/2023/10/03/gmail-to-enforce-harsher-rules-in-2024-to-keep-spam-from-users-inboxes/
20-year-old email
It was by invite only in beginning days...which is when I started
using Gmail.
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