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SACRAMENTO � In a major victory for consumers and the environment,
Governor Gavin Newsom signed the nation�s first mandatory food date
labeling reform bill. Assembly Bill 660 standardizes confusing date labels
that result in unnecessary food waste across the state. Authored by Assemblymember Jacqui Irwin, AB 660 received bipartisan support, and marks
a pivotal step toward a more sustainable future for California.

On grocery store shelves today, there are more than 50 differently phrased
date labels on packaged food. Some phrases are used to communicate peak freshness of a product or when a product is no longer safe to eat. Others,
like �sell by,� are used only to inform stock rotation in stores but
mislead some consumers into thinking the product is no longer safe to eat.

AB 660 will close this gap by requiring manufacturers to use the same
phrase for date labels across their products. Starting July 1, 2026, �BEST
if Used By� will be used to communicate peak quality, and �Use By� will be
used to communicate product safety. To further reduce confusion on food
date labeling, AB 660 prohibits the use of consumer facing �sell by�
dates, reducing the likelihood of confusing �sell by� dates with quality
and/or safety dates. This small change will accelerate California�s
progress towards achieving a more efficient and secure food system.

�Having to wonder whether our food is still good is an issue that we all
have struggled with. Today�s signing of AB 660 is a monumental step to
keep money in the pockets of consumers while helping the environment and
the planet,� said Assemblymember Jacqui Irwin. �I am grateful for the Governor�s signature of this first-in-the-nation bill to end the consumer confusion around expiration date labels that so many of us have
experienced.�

�The inconsistent use of phrases like �Sell By,� �Expires On,� �Freshest Before,� and others makes for an impossible-to-navigate system for
consumers who don�t want to throw away good food or make their families
sick,� said Erica Parker, a Policy Associate with Californians Against
Waste, a co-sponsor of AB 660. �The result is a staggering amount of food waste � Californians throw away six million tons of food waste each year �
and confusion over date labels is a leading cause.�

�Right now, we have an opportunity to address one of the leading drivers
of food waste � confusion around food date labels,� said Victoria Rome, director of California government affairs at NRDC (Natural Resources
Defense Council), the other co-sponsor of the bill. �Standardizing food
date labels is a commonsense solution that will keep more money in
people�s pockets and food on families� plates, while reducing climate
warming emissions.�


The widespread confusion over date labels exacerbates California�s food
waste crisis � an issue that contributes to climate change and squanders natural resources. Decomposing food and other organic waste in landfills accounts for 41 percent of the state�s point-source methane emissions. For context, methane is 84 times more powerful than carbon dioxide as a driver
of global warming. Therefore, minimizing food waste is integral to the
success of meeting California�s existing greenhouse gas reduction goals.

Reducing confusion of food date labels is especially critical considering
the cost to households � the average American spends $1,300 on food that
is never eaten. Tossing food prematurely because of misleading date labels costs Californians billions each year. In a time of rising grocery bills
and food insecurity, every bit of savings helps. For years, Californians
have grappled with the uncertainty of food date labels. AB 660 will
empower Californians to make informed decisions about their food, which
will reduce unnecessary waste of edible, nutritious food, with the added benefit of keeping money in their pockets.

Despite the severity of consumer confusion today, recent years have seen
an increase in stakeholder and community momentum surrounding date label standardization. Following the failure of AB 2725 (Chiu) in 2016, Gov.
Jerry Brown signed AB 954 (Chiu, 2017), which directed the state to
promote the voluntary adoption of the FDA-supported phrases �Best if Used
By� and �Use By.� In the years following AB 954, adoption of these
standards has been supported by producers and proven commercially viable
for brands to undertake, but comprehensive implementation of these
standards has fallen short. AB 660 simply mandates the use of these
standards across all products in California.

AB 660 is supported by a diverse coalition of food banks, local
governments, food recovery organizations, and environmental groups� demonstrating the broad support for this change. This landmark legislation represents the sum of years of good faith efforts from stakeholders and advocates across the state. AB 660 sets an important precedent for other
states and the federal government to follow. By taking decisive action to standardize date labels, California is not just addressing a local issue
but is paving the way for a nationwide movement to reduce food waste, save consumers money, and fight climate change.


Here�s what others are saying:

Senator Ben Allen, D- Santa Monica

�Californians rein in our estimated 6 million tons of annual food waste. Providing commonsense labeling for food products will help address a
number of key issues such as landfill emissions, wasteful grocery costs,
water conservation, and supply chain constraints. I�m grateful for Assemblymember Irwin�s leadership on this over the last two years on
behalf of California consumers and the environment.�

City Attorney David Chiu, City and County of San Francisco:

"I'm thrilled to see that with the Governor's signature on AB 660, Assemblymember Irwin has finished work that has been years in the making.
As the original author of California's first food date labeling law in
2017, I applaud Assemblymember Irwin for her persistence in�ensuring that standardized date labels will reduce consumer confusion and food waste."

Dana Gunders, President, ReFED:

�AB 660 is game changing, not just for California, but for the country. It
will be the first law of its kind to end the ridiculous confusion that
causes consumers to throw out almost $15B of perfectly good food
nationwide. It will also help reduce the significant toll that wasting
food has on our planet.�

Emily Broad Leib, Director, Harvard Law School Food Law and Policy
Clinic:�

�Clarifying and standardizing date label language is one of the most cost- effective and commonsense methods to reduce food waste, help consumers
keep dollars in their pockets, and ensure safe, healthy food can be
donated to those in need. Based on our research on date labels for over a decade, we know that laws like AB 660 are essential to ensure that
businesses and consumers alike can understand and use date labels more effectively.�With this law, California is once again at the forefront of
food waste and environmental policy, and I am thrilled to see the
leadership that California legislature and Governor Newsom have taken to
enact AB660 as a vehicle to address both hunger and environmental impacts
of food waste.�

Gracyna Mohabir, Clean Air and Energy Regulatory Advocate, California Environmental Voters:

�California�s methane management strategy is more critical than ever, and
we�re glad to see Governor Newsom sign AB 660 as a means of keeping good
food out of landfills. This is a simple, yet tremendously helpful change
that clears up confusion for consumers and reduces food waste.�

Fiona Hines, Legislative Advocate, California Public Interest Research
Group (CalPIRG)

�Using our precious resources to grow food, only to throw it away, is
absurd. When food is thrown away, we are wasting the land, energy, water,
and care that went into producing it. By standardizing food labels,
California is taking an important, common-sense step to reducing food
waste.�


Xochi Hernandez, Sustainability Program Manager, Alameda County Community
Food Bank

�With�22% of California households�estimated to be food insecure (26% of households with children), standardizing date labels would help ensure
healthy food is consumed by those who need it most, and not wasted due to confusion that can arise from different date formats. Standardization and consumer understanding of clearer date labels would also lead to increased dignity at food distributions, allowing consumers to have a clear
understanding that the food provided is healthy and safe to consume.�

Assemblymember Jacqui Irwin represents California�s 42nd Assembly
District, which includes portions of both Ventura and Los Angeles
Counties; including all of Agoura Hills, Bel Air, Beverly Glen, Brentwood,
Casa Conejo, Calabasas, Hidden Hills, Lake Sherwood, Malibu, Moorpark, Oak Park, Pacific Palisades, Santa Susana, Simi Valley, Thousand Oaks,
Topanga, Westlake Village, and portions of Camarillo.

Californians Against Waste is a co-sponsor of AB 660. Founded in 1977, Californians Against Waste is a non-profit environmental research and
advocacy organization that identifies, develops, promotes, and monitors
policy solutions to pollution and conservation problems posing a threat to public health and the environment. Californians Against Waste's history
has demonstrated it to be the nation's oldest and most effective non-
profit environmental organization advocating for the implementation of
waste reduction and recycling policies and programs.

NRDC (Natural Resources Defense Council) is a co-sponsor of AB 660. NRDC
is an international nonprofit environmental organization with more than 3 million members and online activists. Established in 1970, NRDC uses
science, policy, law, and people power to confront the climate crisis,
protect public health and safeguard nature. NRDC has offices in New York
City, Washington, D.C., Los Angeles, San Francisco, Chicago, Beijing, and
Delhi (an office of NRDC India Pvt. Ltd).

https://www.nrdc.org/press-releases/california-becomes-first-state-ban- sell-dates-packaged-foods

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