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  • McDonald's fonts

    From [email protected]@21:1/5 to Blazej on Tue Jan 31 09:04:02 2017
    On Sunday, February 29, 2004 at 6:31:38 PM UTC-6, Blazej wrote:
    Hi!

    What are the fonts McDonald's is using in its logo (http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg) and in the "i'm lovin' it" (http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3u svsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?

    Thank You for Your help!

    Regards
    Blazej

    It's called LOVIN SANS

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  • From The Horny Goat@21:1/5 to [email protected] on Fri Feb 3 17:11:39 2017
    On Tue, 31 Jan 2017 09:04:02 -0800 (PST), [email protected] wrote:

    On Sunday, February 29, 2004 at 6:31:38 PM UTC-6, Blazej wrote:
    Hi!

    What are the fonts McDonald's is using in its logo
    (http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg) and in the >> "i'm lovin' it"
    (http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3u >> svsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?

    Thank You for Your help!

    Regards
    Blazej

    It's called LOVIN SANS

    So is this a McDonald's proprietary font (I recall their slogan is
    "I'm lovin' it!") or a third party design. Neither would especially
    surprise me.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Peter Flynn@21:1/5 to The Horny Goat on Sun Feb 5 15:20:43 2017
    On 02/04/2017 01:11 AM, The Horny Goat wrote:
    On Tue, 31 Jan 2017 09:04:02 -0800 (PST), [email protected] wrote:

    On Sunday, February 29, 2004 at 6:31:38 PM UTC-6, Blazej wrote:
    Hi!

    What are the fonts McDonald's is using in its logo
    (http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg) and in the
    "i'm lovin' it"
    (http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3u
    svsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?

    Can't help you there: "The requested URL www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3usvsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg
    was not found on this server."

    Can you post a more sensible URI?

    It's called LOVIN SANS

    I don't think so. The font used in the logo in the OP's first example
    goes back far beyond the "lovin' it" campaign. Check the x-height and
    the protrusion height of the ascenders and you'll see they are quite
    different from those used in the "lovin' it" logo. The font used for
    that campaign may well be called Lovin Sans, but their corporate
    identity is different.

    So is this a McDonald's proprietary font (I recall their slogan is
    "I'm lovin' it!") or a third party design. Neither would especially
    surprise me.

    No reason why not. Companies often have fonts drawn or redrawn
    specifically for them, so that no-one else can use them to fake up their identity. Seems perfectly reasonable to me.

    ///Peter

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From The Horny Goat@21:1/5 to All on Mon Feb 13 13:18:47 2017
    On Sun, 5 Feb 2017 15:20:43 +0000, Peter Flynn <[email protected]>
    wrote:

    So is this a McDonald's proprietary font (I recall their slogan is
    "I'm lovin' it!") or a third party design. Neither would especially
    surprise me.

    No reason why not. Companies often have fonts drawn or redrawn
    specifically for them, so that no-one else can use them to fake up their >identity. Seems perfectly reasonable to me.

    Well that WAS the point of my original question. Obviously McD's is
    wealthy enough to afford to do those things.

    My question was primarily if anybody KNEW whether this is the case.

    Thanks for the info on the "Pre-Lovin' It" usages.

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From Peter Flynn@21:1/5 to The Horny Goat on Thu Mar 2 21:11:20 2017
    On 02/13/2017 09:18 PM, The Horny Goat wrote:
    [...]
    Well that WAS the point of my original question. Obviously McD's is
    wealthy enough to afford to do those things.

    Very :-) They sell an awful lot of hamburgers...

    My question was primarily if anybody KNEW whether this is the case.

    Possibly. The usual rule is deductive: if it's not a known font (from
    asking lots of font experts) then it must be a special making. Or in the
    case of a logo, often a special drawing, not actually a font at all. My
    guess is you'd need to ask someone who worked for McD's corporate
    branding office, or perhaps email someone at McD's who is their company
    archive person.

    ///Peter

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)
  • From [email protected]@21:1/5 to Blazej on Thu Mar 30 19:43:38 2017
    Google Fonts Heebo is close to McDonald's font if you want something softer than Helvetica Black @oevae #headhoncho #socialshark #bestmarketingconsultants

    On Sunday, February 29, 2004 at 6:31:38 PM UTC-6, Blazej wrote:
    Hi!

    What are the fonts McDonald's is using in its logo (http://money.cnn.com/2001/10/18/news/mcdonalds/mcdonalds.01.jpg) and in the "i'm lovin' it" (http://www.oefb.at/NR/rdonlyres/evvxvem2pnfolaglyvsza3l4jseoebeguy54y2nvp3u svsrmvw42luxpodnjo64bq5mqa6euowfolkdt2gxmg5ufnva/mcdonalds.jpg)?

    Thank You for Your help!

    Regards
    Blazej

    --- SoupGate-Win32 v1.05
    * Origin: fsxNet Usenet Gateway (21:1/5)