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Book Information
Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now
what? Based on the author's extensive
experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.

FEATURES

* Clear and relevant framework: Offers a clear model for developing strategies to maximize the business value of social media

* Accessibility: Written is an accessible style, highlighted by numerous visual examples of social media in practice

* Comprehensive: Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results

* Practical: A final chapter, "Defining Your Personal Brand in Social Media," gives students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands

* Diverse Examples and Cases: Incorporates numerous examples--from the chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines--that highlight social
media successes and challenges

* "Your Turn" exercises: Includes "Your Turn" exercises at the end of each chapter that challenge students to apply what they've learned to a variety of business situations

Book ID Asin: 019029633X
Book Title: Social Media Management: Persuasion in Networked Culture
Book Author: Ben Shields
Book Format: unknownBook Price: unknown
Book Category: Books, Business & Money, Marketing & Sales and unknown
Book Rating: 24 ratings
Book Product Detail
Publisher ‏ : ‎ Oxford University Press; Illustrated edition (December 1, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 019029633X
ISBN-13 ‏ : ‎ 978-0190296339
Item Weight ‏ : ‎ 13.6 ounces
Dimensions ‏ : ‎ 9.25 x 0.6 x 6 inches
Best Sellers Rank: #1,061,217 in Books (See Top 100 in Books)
#404 in Social Media for Business
#474 in Public Relations (Books)
#612 in Business Marketing
Customer Reviews:
3.9 out of 5 stars 24 ratings
Review

"Social Media Management simplifies the often-mysterious world of social media strategy with an approachable style that challenges and enlightens students of all professional backgrounds."--Eric Brey, University of Wisconsin-Stout

"This is one of the most effective, foundational textbooks available for students looking to master their abilities to create strategic social media plans at an organizational level."--Kirsten Whitten, Regis College, Curry College, and Stonehill College

"A great overview of strategic social media that ties together the importance of social media being couched in business and marketing strategy and practical, relevant examples and case studies that engage students."--Mary C. Martin, Fort Hays State
University

"In the 'old days' of analog marketing, most faculty consumed newspapers, magazines, and TV, so it was very easy to understand advertising and/or marketing communications. Today, many faculty are aware of digital marketing, but have a very limited use of
the varied platforms available. This book
offers both enough technical detail and examples on the various platforms for even the digitally naive faculty member to leads a class, along with a good strategic overview that seems to be lacking from so many treatments of social media marketing."--
Eric J. Karson, Villanova University

"Informative and also effective! I would strongly suggest that my colleagues adopt this book because it's current, relevant, and learner-centered and will add value from a social media marketing perspective for a long time to come."--Mohammed Nadeem,
National University and the University of San
Francisco

About the Author

Ben Shields is the former Director of Social Media Marketing at ESPN, where he worked in the social space from 2009-2014. He is currently a Lecturer in Managerial Communication at the MIT Sloan School of Management, where he teaches Communication for
Leaders and Advanced Leadership Communication.
Book Review
Name: Victoria
Rating: 5.0 out of 5 stars
Title: Great college book
Date: Reviewed in the United States on March 10, 2021
Review: Great book, very informational and perfect for college students

Name: Barbara Fleeger
Rating: 5.0 out of 5 stars
Title: Highly Recommended
Date: Reviewed in the United States on May 15, 2017
Review: My son is a communications director of a small non-profit and recently became responsible for using social media to promote their ideas and ideals. We bought this book thinking it would be a big help and it was. Although written as a text book,
it lays out strategies for identifying the audience and developing the message. Full of actual social media examples (including those which did well and those which didn't) the book offers practical advise on the best ways to use social medial to
advantage. Highly recommend it.

Name: Amazon Customer
Rating: 4.0 out of 5 stars
Title: Textbook was delivered as expected
Date: Reviewed in the United States on August 8, 2019
Review: Textbook was delivered as expected

Name: Steven
Rating: 2.0 out of 5 stars
Title: Outdated
Date: Reviewed in the United States on September 20, 2018
Review: This book is already outdated

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