• Desperate Canadian tourism industry goes on offensive with ad campaigns

    From Blue State@21:1/5 to All on Sun Jun 22 12:49:59 2025
    XPost: can.politics, alt.politics.democrats.d, talk.politics.guns
    XPost: sac.politics

    Canada�s tourism industry is going on an offensive � rolling out ad
    campaigns in US border states to lure Americans back to the Great
    White North.

    US travel to Canada dipped by about 10% in recent months, amid the
    raging trade war between the two neighbors.

    In one TV ad running across New England and New York, an American
    tourist � sporting a baseball cap and matching sweater tied around
    his shoulders � sheepishly whispers to a Canadian hotel front desk
    worker that he�s from the land of the free.

    The employee looks awkwardly towards him and presses what looks
    like some kind of red panic button � before bursting out a smile
    and walking across the desk to hug him.

    Other ads take more of a practical approach, trying instead to
    appeal to American�s pocketbooks.

    One billboard campaign simply reminds Americans how much further
    their dollar will go north of the 49th parallel.

    �$1 USD = $1.43 CAD,� reads the billboard from Destination Ontario,
    which has been spotted in Detroit and Cleveland, among other border
    towns. �Spend less, do more.�

    American tourists make up the bulk of visitors to Canada � last
    summer, 78.5%, nearly four out of five visitors to the Great White
    North came from the US.

    The drop hasn�t been as dramatic as Canadian tourists to the US �
    who�ve boycotted the country en masse, leading to a 30-40% fall in
    air and land travel.

    But it�s sure to make a dent in the tourism industry � according to
    Statistics Canada, Americans spent $15.3 billion in the country
    last year.

    https://nypost.com/2025/06/21/us-news/canadian-tourism-industry- gets-proactive-as-us-visitors-drop/

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